EasyDNA’s presence in Belgium has managed to get the attention of François Mazure’s news programme, 7 à la Une. The weekly TV programme aired a short documentary about paternity testing and how this service is becoming more accessible in Belgium as more DNA testing companies are entering the market. In the documentary, the presenter starts by visiting a well-known laboratory based in Brussels and then makes his way to EasyDNA’s branch situated in Braine-l’Alleud to collect a home paternity test kit. The presenter then goes through the content of the kit such as the paternity sample collection instructions and swabs to illustrate how simple the kit is to use.
7 à la Une is a news TV programme presented by François Mazure aired on Belgian national television channel, La Une. La Une is owned by the public-service broadcasting organisation RTBF (Radio-télévision Belge de la Fédération Wallonie-Bruxelles) which delivers radio and television services to the French-speaking community of Belgium, in Wallonia and Brussels.
Commenting on the feature, the company spokesperson stated, “EasyDNA offers a wide variety of DNA testing services but the highly accurate home paternity test has always been a client-favourite. We are delighted that this test has been featured as one of the main paternity testing services in Belgium. In fact, the company has been getting numerous positive reviews from this market, with EasyDNA Belgium having an astounding 4.6 average star rating on Google Reviews. The team at EasyDNA will continue working hard towards providing and maintaining this high level of service.”